AI disclosure
AI disclosure that keeps visitors informed.
Visitors should know when they are interacting with AI, what the agent can help with, and how to reach a human when the conversation needs review.
This page provides product guidance, not legal advice. Review disclosure language with counsel before public launch.
What buyers can verify
Sources, limits, and next steps stay visible.
Trust starts before the first answer.
AI disclosure is both a legal and customer-experience topic. Visitors are more likely to trust an agent when they understand what it is, what it can do, and when a human can step in.
Short disclosure for chat widgets.
Clear public copy with current and planned boundaries.
Avoid misleading disclosure.
Clear public copy with current and planned boundaries.
Why disclose AI
Trust starts before the first answer.
AI disclosure is both a legal and customer-experience topic. Visitors are more likely to trust an agent when they understand what it is, what it can do, and when a human can step in.
Be clear
Tell visitors they are interacting with an AI agent.
Be useful
Explain what the agent can help with.
Be honest
Do not imply human review where none exists.
Be reachable
Give visitors a path to human handoff.
Suggested widget disclosure
Short disclosure for chat widgets.
Standard
You are chatting with lunao, an AI assistant for this website. It can answer from approved sources and may route complex or sensitive requests to a human.
Short
AI assistant. Answers from approved sources. Human handoff available when configured.
Voice
You are speaking with an AI assistant for this website. Voice and chat may be used to answer your question or route it to the team.
Sensitive request
This request may need human review. I can collect the details and send them to the team.
What not to say
Avoid misleading disclosure.
Not a human
Do not present the AI as a human support agent.
No universal resolution
Do not say it can solve every issue.
No instant refunds
Do not say it can refund an order now.
No guaranteed accuracy
Do not say every answer is guaranteed accurate.
FAQ
Common questions.
Is AI disclosure legally required?
Requirements vary by location, industry, and use case. This page is product guidance, not legal advice.
Where should I disclose AI use?
At minimum, disclose it in the widget experience and relevant trust/privacy pages.
Can I make the AI sound like a human?
Do not present the AI as a human. A premium experience can still be transparent.
Can visitors request a person?
Yes. Human handoff should be available when configured.
Build disclosure into the product experience.
Use AI clearly, keep human handoff visible, and avoid pretending the agent can do more than it safely can.